how to optimize Facebook ads Posted on July 3, 2015 Absolute must-read for authors; how to optimize Facebook ads to generate killer sales how to optimize Facebook ads Share this:FacebookTwitterGoogle Categories: Writing / Publishing One thought on “how to optimize Facebook ads” S.W. Hubbard says: July 28, 2015 at 7:31 am Thanks for this incredibly helpful post! I’d like to know–do FB ads only work for books that are perma-free? It seems like you must run the ad for a long time to build the likes and shares. I can’t afford to make the first book in my series perma free yet because I have only published two in that series. Can I use FB effectively to do a limited-time free offer, then edit the ad and keep it running to promote the book at full price ($3.99)? I’d love to hear your opinion! Thanks for sharing your expertise. Reply Leave a Reply to S.W. Hubbard Cancel reply Your email address will not be published. Required fields are marked *Comment Name * Email * Website Notify me of follow-up comments by email. Notify me of new posts by email.