Hashtag Games

Most of the times hashtags are straightforward. You use #lowcarb if you are posting a low carb recipe. You post #Castle if you are watching the Castle TV show and commenting on the plot. But what is up with all the bizarre ones? Often, those are games.

You can see which games are going on by looking at the list of trending hashtags. If it doesn't look like a celebrity name, a TV show, or a current event, it might be a game.

So, for example, one night the hashtag #UpdateAFairyTale was trending. Clearly this was a game. I clicked on the tag. Sure enough, lots of people were posting with fun takes on fairy tales.

I tracked down a stock image of Hansel and Gretel that I had rights to. I then made a quick post and posted this.

Hashtag Games

Voila, I instantly got 34 retweets and 69 likes of my post. That resulted in lots of new followers and sales of my books.

Holidays are also great for this. Watch for any trending holidays and then post away about them. Here's one I did with another stock image I had rights to.

Hashtag Games

Always make sure you have rights to any image you use. Copyright penalties can be quite stiff.

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