Moonstone and Ruby Edwardian NecklaceThis vintage costume necklace features a large moonstone, which is a loved stone in Edwardian times. It was made by the Lisa Jewels Company between 1968-1973. I think it's a natural moonstone - my thought is if they were going to make a fake moonstone that they'd make it more "perfect" and without the spots in it :). I'm not sure though. Moonstone brings love, good fortune, and protection.
The pendant has two rings of "rubies" but I would guess they are actually garnets or maybe even colored glass. It has curled golden filigree decorating the pendant. There is also a "ruby" (red stone) in the top three-leaf clover connector. Ruby is the stone of love and friendship.
The twisted chain feels too light to be actual gold. I suppose it could be gold plated. It could simply be gold colored. Measuring from the top of the clover to the clasp is 11", so that is 22" total in chain.
The back has no information at all on it. There is a pin, though. So you can disconnect the pendant part from the necklace and have it become a brooch. There is a gold colored tag on it identifying it as coming from the Lisa Jewels Company.
Click on any image to see a larger view of it.
Lisa Jewels Company - Orange NJ
There is a golden tag at the clasp end of the necklace, and it says "Lisa" on it! It turns out this is the hallmark of the Lisa Jewels Company which existed from around the late 60s to early 70s.
When searching about this company I found this ad in a newspaper archive, for the Charleston Gazette on Thursday, March 21, 1968:
"PARTY PLAN MANAGER LISA Jewels Company needs a Jewelry Party Plan Manager Experience not necessary High commission Car necessary E A dent 556 Main Street Orange New Jersey"
So they were definitely in business in 1968 :). And apparently they seem to have been doing Avon / Tupperware style home sales.
Here's an ad in the Annapolis Capital on Wednesday, October 24, 1973. So they were still in business then.
TURN SPARE TIME INTO CASH Be a Lisa Jewels Dealer Buy wholesale sell retail Send for free sales plan including colorful catalog and confidential wholesale price list No obligation Lisa Jewels Co 556 Main Street Orange New Jersey 07050
This ad is from the Free Lance-Star on October 31, 1973.
I've now found a number of examples of pieces done by the Lisa Jewels company. All are costume jewelry, and they all seem to be brooches, pins, necklaces, and earrings.
This pink flower pin was on Great Vintage Jewelry, accredited to Lisa Jewels Company. Price $75. It came with matching earrings.
The same pin (or at least a very similar one) was seen on Flickr with the same logo.
This brooch / pin was from Ruby Lane, accredited to the Lisa Jewels Company and with the same logo. Price, $34.
This porcelain pendant was on Etsy, using the same Lisa Jewels Company name. Price $32.
Here's a pendant I found on Etsy with the same script Lisa logo. Price $28.
This flower pin was on ebay, with faux pearl. Its current bid was $1.99.
I am now offering this Edwardian style ruby and moonstone necklace for sale for $49. Please contact me if you are interested.
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Lisa's Jewelry Page