Link Exchange - Advertising

A link exchange is a trade where two websites agree to text link to each other. Usually link exchanges are done as part of a "link farm" setup - a way to deceive Google and other search engines into thinking that the site is being heavily linked to because it has great content. In years past, many questionable sites obtained very high rankings in Google because Google's automated utilities would see hundreds of links going into a site and figure that the site must be of high value.

Because of these deceptive practices, Google and other engines now heavily penalize - and often completely ban - sites that participate in link farming. has always received a very high ranking from Google, often if not usually occupying the #1 search result location. We have achieved this high quality rating for several reasons. First, our site has been around for many years and has a proven track record of quality content. Next, our site provides hundreds of thousands of pages of this quality content, each written by a human being on the topic it claims to be about. We never try to trick users with inappropriate content or with ad links disguised as content links. Finally, our site gets over 2 million pageviews a month from visitors who return frequently. Our visitors have in essence voted for us with their clicks, showing Google and other engines that we are a resource worth returning to.

For all of these reasons, can never participate in any link farm or link exchange. To do so would risk our quality ratings both with search engines and with our visitors. We cannot jeopardize the great trust placed in us by entering into any arrangement that could be questioned by search engines.

If you wish to enter into an advertising arrangement with us, that is quite fine! Ads are always clearly labelled as ads, and are accepted by both visitors and search engines as such. Feel free to read the other pages in this area to understand further how our advertising system works.

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