I’ve been talking with a friend about this recently. Many people say they fear failure. But actually, when it’s really looked into, the fear is more often of *success*. We know failure. We understand it. But success will bring change, the unknown, and push us out of our comfort zone. It’s easier to be where we are. As a result, people don’t take courses to learn new things. They don’t try new marketing ideas for their book or business. They don’t consider new ideas. They cling to what they have and plug along. Often they complain about where they are – but don’t really try changing.