Throwing a Virtual Launch PartyThrowing a virtual launch party can be absolutely key in driving up interest and sales in your book. You can do this when the book very first is published. If your book was published a few years ago, you can always do this for a new version or edition.
Here are the steps to having a successful virtual launch party!
To see a virtual launch party in action, come on on September 30, 2013 for my Sworn Loyalty Launch Party
STEP 1 - FACEBOOK FAN PAGE AND EVENT
The first step you need to take is to set up that Facebook fan page, if you don't have one yet, and to create the event within the fan page.
Setting Up Facebook Fan Page and Event
STEP 2 - PROMOTING YOUR VIRTUAL LAUNCH PARTY
Once you have the Facebook event set up, it's time to make it appealing, and to start getting people to sign up for it. Here's how you customize and promote your virtual launch party.
Promoting your Virtual Launch Party
STEP 3 - PRIZES AT A VIRTUAL LAUNCH PARTY
It used to be against Facebook's rules to draw names directly from posts on a fan page. However, as of August 27, 2013, they now allow promotions to choose a winner based on comments or likes.
Prizes at your Virtual Launch Party
STEP 4 - PLANNING ACTIVITIES FOR THE VIRTUAL LAUNCH PARTY
Yes, the launch party is all online, but it still should be fun! You should set up games, photos, and other conversation starters. By planning for this in advance, it means your actual launch party can go smoothly.
Activities at your Virtual Launch Party
STEP 5 - HAVING A VIRTUAL READING AT A VIRTUAL LAUNCH PARTY
People love videos. They love seeing faces and hearing voices. Make a virtual reading of you reading your first chapter or part of a chapter. If you're incredibly shy, you can always have the image be the cover of the book, and just record your voice to go with that.
Virtual Reading at your Virtual Launch Party
Example Launch Party
Here's the full start to finish launch party for Aspen Allegations. It's in reverse time order, so you have to scroll down to start when the party began. In essence, a launch party is a series of posts people make in a stream, and people respond to each others' posts. So it's an online conversation.
Aspen Allegations Launch Party - Full Stream
Launch Party - Overview
Launch Party - Food
Launch Party - Trivia
Launch Party - Activities
Launch Party - Photos
Launch Party - Wine Tasting
Launch Party - Sweepstakes
Let me know if you have any questions about running a Virtual Launch Party! I also do offer services in running launch party for authors. Contact me if you are interested.
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