Public Relations and Social Theory: Key Figures and ConceptsPublic Relations and Social Theory: Key Figures and Concepts is a collection of essays edited by Oyvind Ihlen, Betteke van Ruler, and Magnus Fredriksson. These essays explore the ideas behind public relations from a number of viewpoints, and bring some fascinating insights to the table.
The essays come from researchers all over the globe, so you get a variety of points of view represented. Each essay comes with an abstract of its topic, a full listing of reference material, and a bio of the main author. This means, if you really enjoy an essay, you can delve further into that area by using the provided references.
The essays cover a number of topics. You learn more about crisis communication. How does impression management and framing come into play? You peer at the content from a variety of points of view. What would Max Weber have said about the issues of public relations?
I enjoyed the collection of essays immensely. To me they weren't mean to be read down all in one long dose, one after another. Rather, you read one and ponder it, thinking about that point of view. Then on another day you read one of the other essays, perhaps from a wildly different point of view. Each one gives you something to think about.
The essays do assume some good foundational knowledge of sociology. So if you haven't read any sociology books before, I might start with an intro to sociology before you take this on. Then the terminology and concepts used will make a bit more sense.
But with that caveat, I found the book quite interesting. Buy Public Relations and Social Theory: Key Figures and Concepts from Amazon.com
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